Privacy Policy

This Privacy Policy explains how Arce Heating & AC, LLC, doing business as RC Heating & AC (formerly Arce Heating & AC; “we,” “us” or “our”), handles information when you visit this website, call us, text with us or request service.

Information we collect

• Information you give us: when you fill out a form we collect your first and last name, phone number, email address (if provided), ZIP code, the service you need and any message you include.
• Calls and texts: when you call or text us we may receive your phone number, the date and time of the call or message, and the content of what you share with us. Calls may be recorded for quality and training where permitted by law.
• Automatic information: like most websites, we and our analytics partners receive basic technical information such as your browser type, device, pages visited, the page that referred you and approximate location based on your IP address.
• Marketing source details: if you arrive from an ad or campaign link we may store the campaign tags in the link (such as UTM parameters or ad click IDs) so we know which advertising works.

How we use your information

• To respond to your request, schedule service, provide quotes and complete work at your home.
• To send appointment confirmations, reminders and updates.
• To provide customer support and follow up on our work.
• To understand how people use our website and improve it and our advertising.
• To meet legal, safety and accounting obligations.

Text messages (SMS)

If you check the text message consent box on our forms or otherwise opt in, RC Heating & AC may send you text messages about your appointment and service, such as confirmations, reminders and technician updates. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time or HELP for help. Consent to receive text messages is not a condition of purchase.

We do not sell, rent or share your mobile phone number or your text message opt-in consent with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent are never shared with any third parties, except with service providers that help us deliver our messages.

How we share information

We do not sell your personal information. We share it only:

• With service providers that help us run our business, such as scheduling, customer relationship, phone and text messaging, website hosting and analytics providers, who may use it only to provide services to us.
• With a financing partner, such as GoodLeap, only if you choose to apply for financing through their website. Their own privacy policy applies to that application.
• When required by law, to protect our rights or safety or the rights or safety of others, or as part of a business transfer.

Cookies and analytics

This website uses Google Tag Manager, which can load tools such as Google Analytics and advertising measurement tags (for example Google Ads or Meta). These tools use cookies and similar technologies to measure visits and the results of our advertising. You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with Google’s browser add-on. Turning off cookies won’t stop the site from working.

Your choices

• Reply STOP to any text message to stop receiving texts.
• Ask us to update or delete the contact information we hold about you by calling us.
• Control cookies through your browser settings.

Data security and retention

We use reasonable safeguards to protect your information and keep it only as long as we need it for the purposes above or as required by law. No method of transmission over the internet is completely secure.

Children’s privacy

This website is not directed to children under 13, and we do not knowingly collect information from them.

Changes to this policy

We may update this policy from time to time. The “last updated” date below shows when it last changed.

Contact us

Questions about this policy or your information? Contact us:

• Phone: (803) 548-2723
• Mail or visit: Arce Heating & AC, LLC (doing business as RC Heating & AC), 2008 Carolina Pl, Fort Mill, SC 29708

Last updated: October 7, 2026